When I was in my twenties, I was pure fire: passionate, optimistic, and convinced that with my work I could transform this dysfunctional world. I deeply believed that I could create changes on a large scale with my hands, I dreamt of revolution, I was quite an activist and I didn't hesitate to raise my voice when something bothered me.
At that stage, I worked at Njambre, a company builder of impactful companies founded by Pau, Fede and Emi. They were my bosses and mentors, and over time I became a co-founder and executive director. Njambre was an amazing school that I'm going to tell you about in another newsletter, but today I want to talk to you about a gift given to me by these leaders that I had the honor of having, one of those who mark you forever.
One day they came to the office and told me that I had a ticket to Purmamarca. All I knew was that I should be in the town square on the first Thursday of September, at noon. Nothing more. It was 2017 and I was about to experience a ritual that had been growing for some years and that continues to grow with strength and enthusiasm.
Every first Thursday of September every year, a group of unknown people meet in Purmamarca Square to talk among the colored hills, with a single slogan: “to be together over to agree”
When I went there, we would be about 100 people, but the community just kept growing. There are journalists, politicians, creatives, economists, technologists, artists, social leaders, people from the north and people from the south. It is an event that has no social networks, that you never know who you are going to meet and where there is no agenda: the issues arise there, in the square. Everyone chooses with which group and what topic they want to talk about and under what tree or what stone to sit and spend some time talking. Without rules, free, spontaneous, and profoundly transformative.
At first I didn't understand why Fede, Pau and Emi wanted me to go talk to strangers in the colored hills. But I came back again and again. And I think I know today: at PURMA I didn't just find great friends, mentors and companions on the road. Above all, I understood that I cannot change the world at the stroke of a pen, shouting and fighting with everyone around the world at around twenty, I understood that my way of generating change has a form that seems more subtle, but today I consider it much more powerful.
Because in a world that seems to be increasingly fragmented, where we don't understand each other either between people or between peoples and where we spend more and more time deciphering algorithms and artificial intelligence, spending time together is the revolution.
And I realized that I am passionate about what happens when people who don't know each other and don't necessarily think the same way, decide to share (us).
That's why at CLAN we adopt that principle as one of the central pillars of our experiences:
IT'S MORE IMPORTANT TO BE TOGETHER THAN TO AGREE.
And believe me: there is magic when people who only have in common working from home meet, laugh, take a good break, and share their routine in incredible places such as Bariloche or Rio de Janeiro.
Hopefully we'll see you in one of those, your creativity will become expanded.
